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Women and Social Media: Part Two

Some Cool Stats:  Women and Social Media

LinkedIn Statistics

  • Average Age: 41
  • Household Income: $109,703
  • LinkedIn Users: Approximately 90,000,000 as of January 2011 in which 14,000,000 of it are Small-Business People.
  • Female Users: 36%
  • Household Income $100k+ 53.5%
  • Own Smartphone/PDA: 34%
  • College Grad/Post Grad: 80.1%
  • Business Decision Maker: 49%
  • EVP/SVP/VP: 6.5%
  • 24% Have a Portfolio Value of $250k+
  • Job Titles:
    • C-Level Executives 7.8%
    • EVP/SVP 6.5%
    • Senior Management 16%
    • Middle Management 18%
  • 50% Are Business Decision Makers in Their Companies



A new study, released April 2010, examines Twitter usage in the United States, finding that although most Americans are aware of Twitter, few are using it.

Here’s a summary of the facts and figures Twitter shared:

  • Twitter now has approximately 195,000,000  registered users. (revised January 2011)
  • 59% Twitter users are Women.
  • New users are signing up at the rate of 300,000 per day.
  • 180 million unique visitors come to the site every month.
  • 75% of Twitter traffic comes from outside (i.e. via third party applications.)
  • Twitter gets a total of 3 billion requests a day via its API.
  • Twitter users are, in total, tweeting an average of 55 million tweets a day
  • Twitter’s search engine receives around 600 million search queries per day
  • Of Twitter’s active users, 37 percent use their phone to tweet.
  • Over half of all tweets (60 percent) come from third party applications.

Twitter itself has grown: in the past year alone, it has grown from 25 to 175 employees.



People on Facebook:

  • More than 600 million active users
  • 57% of Facebook users are Female
  • 50% of our active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 500 billion minutes per month on Facebook

Activity on Facebook

  • There are over 160 million objects that people interact with (pages, groups and events)
  • Average user is connected to 60 pages, groups and events
  • Average user creates 70 pieces of content each month
  • More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

Global Reach

  • More than 70 translations available on the site
  • About 70% of Facebook users are outside the United States
  • Over 300,000 users helped translate the site through the translations application


  • More than one million developers and entrepreneurs from more than 180 countries
  • Every month, more than 70% of Facebook users engage with Platform applications
  • More than 550,000 active applications currently on Facebook Platform
  • More than 250,000 websites have integrated with Facebook Platform
  • More than 100 million Facebook users engage with Facebook on external websites every month
  • Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook


  • There are more than 100 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.
  • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products



Comments (6)

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  1. […] Women and Social Media: Part Two : Social Media – For Women – By Women […]

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