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Interesting Statistics about Women in Social Media

Women in Social Media

A recent Business Trends study found that 42 million women in the United States (roughly 53% of the 79 million adult women in the United States who use the Internet) participate in social media at least weekly. As they spend more time with social media, women are spending correspondingly less time with traditional media: 39% less on newspapers, 36% less time reading magazines, and 30% less time watching TV.

Three Interesting Facts:

1. Social Networks Like Facebook Get the Most Usage
More women use social networks like Facebook and MySpace than anything else, with blogs their second choice. Forums and discussion boards come next, with Twitter bringing up the rear.

2. Blogs Wield the Widest Influence
It’s not just about how much time is spent in an activity, it’s what women do in that activity and how much that activity plays into their purchasing habits.

The women who post to blogs are the most actively engaged. They spend the most time online. Over 80% also participate in social networks like Facebook, and over one third of bloggers also participate in Twitter. But more to the point, those who blog are more likely to be tech savvy, on the leading edge of trends, and invest time searching for new products online. Those who participate in social networking sites like Facebook are motivated to spend time there more as a matter of staying in touch with family and friends.

3. Women Look to Blogs for Business, Politics, Cars and Technology
More women use social networks like Facebook and MySpace than anything else, with blogs their second choice. Forums and discussion boards come next, with Twitter bringing up the rear.

Large Study of Social Media Used By Business Professionals

Based on insights from 2,948 professionals across North America, the study provides extensive information on how businesses and business people use social media in the workplace.
Key survey findings include:
• Webinars and podcasts are top social media resources for business professionals, used by 69% of those who turn to social media channels for business information.
• Facebook is the dominant social network on which consumer-focused companies maintain one or more profiles, cited by 83% of respondents versus 45% for Twitter. Business-to-business (B2B) companies, however, maintain a presence on both platforms with 77% maintaining a profile on Facebook and 73% on Twitter.
• Current trends to restrict access to social networks like Facebook or Twitter at work need to be re-thought in light of the business value in such activity.
• Among respondents using social media for business purposes in their day-to-day jobs, 62% visit company or brand profiles on social networking sites and 55% search for business information on these sites.
• Consultants and marketing communications professionals are the most active users of social media as a resource for business information, particularly in micro (<10 employees) and small businesses (10-99 employees). IT professionals have the lowest participation rate.
• Both companies and employees are scaling a massive learning curve with social media.
• The average company in this study was planning, developing or running seven different social media initiatives; 65% of respondents staffing those initiatives, and 71% of companies themselves, have less than two years of experience with social media for business.
• Building brand awareness and brand reputation are two of the top social media success metrics, but nearly two-thirds of companies focused on these metrics have little to no insight into performance via standard or easily accessible reports.

Women Owned Business Statistics

Women Owned Business in the United States:
• 10.1 million firms are owned by women (50% or more), employing more than 13 million people, and generating $1.9 trillion in sales as of 2008.
• Three quarters of all women-owned businesses are majority owned by women (51% or more), for a total of 7.2 million firms, employing 7.3 million people, and generating $1.1 trillion in sales.
• Women-owned firms (50% or more) account for 40% of all privately held firms.
Businesses Owned by Women of Color
• 1.9 million firms are majority-owned (51% or more) by women of color in the U.S.
• These firms employ 1.2 million people and generate $165 billion in revenues annually.
• Between 2002 and 2008, these firms grew faster than all privately held firms.
Million Dollar Businesses
• One in five firms with revenue of $1 million or more is woman-owned.
• 3% of all women-owned firms have revenues of $1 million or more compared with 6% of men-owned firms.

BIBLIOGRAPHY

http://smallbiztrends.com/2009/05/42-million-women-use-social-media-blogs.html
http://smallbiztrends.com/2009/11/study-social-media-business-professionals.html
http://nawbo.org/section_103.cfm
http://mashable.com/2010/02/15/social-media-women/
http://www.doshdosh.com/social-media-networking-and-roi/
http://www.linkedstrategies.com/blog/linkedin-stats-why-you-must-master-linkedin.htm
http://blog.linkedin.com/2010/04/12/linkedin-small-business-tips/
http://mashable.com/2010/01/26/maturation-social-media-roi/
http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics-r_n_537992.html
http://www.boxuk.com/blog/twitter-user-demographics
http://www.facebook.com/press/info.php?statistics
http://royal.pingdom.com/2009/11/27/study-males-vs-females-in-social-networks/

Comments (4)

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